Inexpensive Ways to Capture Bottom-of-the-Funnel Leads (BOFU) and Skyrocket Conversions

Marketing isn’t just about traffic, it’s about targeting the right people at the right stage of the funnel.

The funnel has three stages:

• TOFU (Top of Funnel): Awareness level — people are just discovering you.

• MOFU (Middle of Funnel): Consideration — prospects are evaluating.

• BOFU (Bottom of Funnel): Decision — they’re ready to buy.

BOFU leads are: 

✅ Actively searching for a solution

✅ Aware of their problem 

✅ Comparing products/services

 ✅ Looking for trust signals to make a final decision

This makes them easier to convert than someone who just stumbled on your content. If you want fast ROI, this is where you focus.

Strategy 1: Find Your Ideal BOFU Buyer Online (They’re Already Searching)

Your perfect buyer is already asking Google questions like:

• “Best [product] for [specific problem]”

• “Top-rated alternatives to [brand]”

• “[Brand A] vs [Brand B] comparison”

These are commercial intent keywords, and your job is to show up in their search journey.

You can reach them in two main ways:

Inbound Marketing (They Come to You)

This is about creating content that answers high-intent questions:

• Product comparisons

• Alternatives lists

• “Best tools for…” roundups

• Tutorials or reviews with affiliate links

Organic Option: SEO content 

Faster Option: Pay-per-click (PPC) ads targeting those same keywords

If you’re just starting out, SEO might take a while. A smart shortcut?

Use Guest Posts to Jump the Line

Instead of waiting for your site to rank, write guest content on websites that already do.

Benefits:

• High-quality backlinks

• New audiences

• Instant credibility

Look for industry blogs in your niche. Offer them valuable, SEO-optimized posts with your offer linked naturally.

Strategy 2: Outbound Tactics That Actually Convert (Without Feeling Spammy)

BOFU leads are already interested. Now you just need to meet them where they hang out and give them a compelling reason to act.

Partner with Trusted Content Creators

Think:

• SaaS review blogs

• Niche YouTubers

• Podcast hosts with your ideal audience

Offer them:

• A commission for every lead/sale (affiliate deal)

• A flat fee for sponsored content

• Co-branded case studies or exclusive downloads for their readers

This builds instant trust, especially when it comes from a source your prospects already follow.

Use Smart Email Marketing

With email, you have:

• Segmentation

• Personalization

• Direct inbox access

Use these to your advantage:

• Send product comparisons

• Highlight benefits tied to their past behavior

• Offer limited-time deals to nudge action

Tip: Use automation to send BOFU-specific sequences to leads who visited pricing pages or product demos.

Use Targeted Social Ads

Instead of wasting money on broad traffic, laser-focus on:

• Lookalike audiences from email lists

• Visitors who engaged with your funnel but didn’t convert

• Retargeting leads who clicked on your content

Social platforms like Facebook and Instagram work well when paired with strong visuals and clear CTAs.

Strategy 3: BOFU Tactics for Enterprise-Level Products

Selling to enterprises isn’t like selling skincare or ebooks. You’re dealing with:

• Multiple decision-makers

• Longer buying cycles

• Higher ticket pricing

Here’s how to attract them at the bottom of the funnel:

Appear on Relevant Podcasts

• Share expert insights

• Offer unique discount codes to track conversions

• Build brand awareness and authority

Podcasts are great for targeting niche, professional audiences.

Join Strategic Webinars (Or Host One)

Team up with:

• Complementary SaaS products

• Business consultants

• Industry educators

Offer valuable content and pitch your solution with a clear CTA at the end.

Use Cold Email — But Make It Targeted

Cold email still works, if done right.

• Personalize each message

• Focus on pain points, not just features

• Include social proof and a clear next step

Example: “I noticed your team uses [X tool] — here’s how we helped [similar brand] cut onboarding time by 40%.”

Bonus BOFU Boosters

Here are a few high-impact extras that don’t break the bank:

Smart CTAs

Use strong, specific calls-to-action like:

• “Get the free case study”

• “Claim your invite”

• “Book a 15-min consult”

Visual Ads That Sell

BOFU leads already know the problem. They want to see the solution. Use:

• Explainer GIFs

• Product walkthroughs

• UGC (user-generated content)

Focused Platform Use

You don’t need to be everywhere.

• Use LinkedIn for B2B

• Use Instagram for beauty, fashion, wellness

• Use YouTube for software and tutorials

Stick to 1–2 platforms where your audience already scrolls — and go deep.

BOFU Doesn’t Mean Big Budget

You don’t need a six-figure ad spend to win with bottom-of-the-funnel marketing.

Here’s what to do:

• Use inbound strategies like SEO or guest posts to meet search-ready buyers

• Use outbound outreach to get placed on trusted content hubs

• Double down on email & social retargeting to nudge leads toward conversion

• Partner smartly and leverage other people’s audiences

• Use one or two platforms really well, instead of trying to do everything

With strategy, creativity, and the right positioning, BOFU can be your fastest path to revenue growth — even on a tight budget.