The Ultimate Toolkit: 7 Must-Have Affiliate Marketing Assets to Boost Your Brand

Want your affiliates to promote your brand faster and better? Give them the exact tools to do it.

Providing ready-to-use marketing assets eliminates friction for affiliates. They no longer need to guess what to post, how to promote, or what your brand is about. With a strong toolkit in place, you maintain control over branding and multiply your reach with zero extra effort.

Let’s break down the essential assets your affiliate program should offer — and why they matter.

1. Static Image Banners

Classic and powerful. These are clean, high-quality graphics that include:

• Your logo

• A compelling visual

• A clear call-to-action like “Shop Now” or “Try It Free”

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Pro Tip: If your text blends into the image, try a dark overlay or white text with a background to make the CTA pop.

2. HTML5 Animated Banners

These interactive banners use animation and transitions to draw attention.

They’re ideal for standing out on crowded websites, showing more info without clutter, and engaging viewers. Because they require coding, consider working with a developer or designer for best results.

3. Clickable Text Links

Simple. Powerful. Versatile.

Text links include a short promotional message and a direct URL. They work on blogs, websites, forums, emails, social media...basically anywhere online.

Use them to drive traffic to:

• Product launches

• Seasonal sales

• Special categories

• Limited-time offers

Pro Tip: Keep your tone and style consistent with your brand. That builds trust and helps affiliates sound like an extension of your voice.

4. Promo Videos (YouTube/Vimeo)

Video drives conversions. In fact, 90% of consumers say videos help them make buying decisions.

Offer affiliates access to:

• Product demos

• Unboxing videos

• How-to tutorials

• Customer testimonials

• Behind-the-scenes clips

• Event coverage

Affiliates can embed them on blogs or share directly on social platforms.

5. Pre-Written Facebook Posts

Want your brand showing up across hundreds of feeds? Hand affiliates swipeable Facebook posts they can share instantly.

Each post should include:

• A short engaging caption

• The link to your product or page

• Emojis or hashtags (optional) to boost reach

Make it easy, make it scroll-stopping.

6. Swipeable Tweets

Twitter’s character limit forces you to get creative, but that’s a good thing. Provide affiliates with:

• One-click shareable tweets

• Brand-aligned hashtags

• A clean link with optional tracking

If you have Twitter Blue users, you can offer longer versions too.

7. XML Product Feeds

This one’s for tech-savvy affiliates and content creators.

An XML product feed includes:

• Product titles

• Descriptions

• Prices

• Product IDs

• Links

Affiliates can use this to build gift guides, comparison posts, curated pages, and more — automatically updating with your latest product data.

Make Affiliate Promotion Frictionless

The easier it is for affiliates to share your brand, the faster your program grows. With the right mix of visuals, copy, links, and data, you're empowering your partners to become brand ambassadors, and giving your brand a consistent voice across every platform.

Bonus Tip:

Host all your marketing assets in a centralized “Affiliate Toolkit” or portal. This way, affiliates never have to dig through emails or message you for materials. One click = everything they need.